(Before I go any further, just know these are my opinions, not facts… Feel free to leave your opinions and comments below….)

So through testing, it seems that SEO, with Google to say the least, is getting harder and harder. What worked just a few short months ago, doesn’t work any longer…

Meaning more work, and finding new strategies – all the time.

And it sucks, honestly. Because you always need to stay ahead of the game in order to win.

But here a few things that I’ve seen stay pretty consistent over the last couple years, so feel free to use these tips.

1. Backlinks rule. The major factor that decides your place in the rankings is backlinks. There are other factors, but BL’s (for short) are the biggest factor. And not just the amount, what kind. 5 PR3 links *Can* be better than 25 PR) & PR1 links.

But all legitimate links are good in and of themselves. By legitimate, I simply mean no site that Google will ban, sandbox or blacklist; like many sites that will harm your computer or sites that deal with Pron, gambling and so on. Regular sites are ok. Really backlinks are the name of the game. Why? becasue you can only do so much on page SEO…

2. Anchor Text. This is the text you use when you link to another site. The anchor text is so the “Big G” knows what relationship your site has with another and vice versa. It also shows Google what term to rank you for in the SERP’s. If you need to, read more about anchor text on our IM dictionary page.

Anchor text basically goes in conjunction with backlinks. When you create your backlinks, be sure to use good anchor text, based on the keywords you want to rank for.

3. Page header. Basically, this is the header text that loads when the page does. You can usually read the header at the top of your browser when you visit any given page.

When Google (and other search engines) visit your page, it loads this header, and they figure that whatever the header says, the rest of the content will match. When it ranks you in its listings, it generally uses this header text as your anchor text in its listings.

It’s good to have a header that matches the content of the page, then as Google goes along, it will see that your text matches the header.

4. Unique Content is best, but… …You can get away with duplicate content at times. I, myself, use duplicate content sometimes (not usually on this site, but others) and Google WILL rank it. Really, the biggest determining factor to what Google will show is this: Authority. If your site is new, has no backlinks and very little content, Google will probably overlook you, simply because you’re not worth their time – yet. But build up time, backlinks, and content, and Google will eventually start to place you in their rankings eventually.

But as always, unique content is the best way to go. How can Google punish you for your own content? If anything, use both. Create unique content and spruce up your duplicate content somehow.

There are more probably, but that’s it for now. Keep these things in mind, and as always, leave your own comments, ideas and suggestions below…

Coty Schwabe – OUT

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