This dictionary is never complete, as we are ALWAYS adding things to it. But here you will find a list of common terms used in internet marketing. We will try to be as complete as possible, and if you have a term to add, get at us via comment or contact page (put IM dictionary in the comment description), and your entry may be included with your name and site credited to the term. But it must be a valid term with a simple, but well described definition.

A

Anchor Text – The text used when linking from one site to another. The Anchor text is the words that are hyperlinked. Ex. Google Nemesis Review – In this example, the words “Google Nemesis Review” are the anchor text or anchor keywords used. It is important to link to sites using good anchor text to improve rankings. Unless you creating a call to action”, then you simply want to tell them to do some thing  in the link.

B

Backlinks – Links from one site to another. Ex. A backlink to your site would be a link from another site to yours. BL’s (for short) are an important to ranking well in Google.

C

Call to Action (CTA) – A call to action is simply telling the reader (viewer) to do something. Ex. “Click Here to Download your Free Report” is an example of a call to action. In order to create an effective CTA, be sure to use a specific command, and tell them exactly what you want them to do.

D

Do Follow (DF) – When links carry Page rank (Google’s numerical measurement of Page authority). When links are “do follow” it simply means that the link does pass Page Rank, and it is a normal link. Most links are followed, unless another attribute is added to it, such as the “no follow” tag. For example: let’s say Page A has a PR of 6. If Page A links to page B with a followed link, then some of that authority on Page A passes onto Page B, and thus increases Page B’s authority. See “no follow”.

N

No Follow (NF) – An attribute that can be added to a link in order to make Google ignore the passing of Page Rank. The attribute looks like this: rel=”nofollow”. By adding the NF relationship to your tag, the link won’t have any impact on passing Page rank. The link will still be followed by Google, it just won’t pass authority from one page to the next.

P

Page Rank (PR) – Google’s measurement of a Page’s (notice page, not site) importance or authority. This is a numerical scale from 0 to 10, with 10 being a very trusted, highly important page according to Google’s algorithms; and 0 being a new or untrusted page.  A page with High PR usually ranks better in the SERPs, and thus is sought after when it comes to SEO. Links from Higher PR pages are more valuable than that of lower PR pages. Example: A PR2 page is better than a PR0 page, but not as good as a PR5 page.

S

SEO – (Search Engine Optimization) – Creating your content with the sole purpose of getting it ranked in the search engines; namely Google. Instead of simply creating content, you “optimize it” in order to get an edge in the SERP’s or search engine listings.

SERPs – (Search Engine Ranking Pages) – These are the pages that are displayed when any given term is searched for in a search engine. There are generally 10 results listed on a page unless the search settings are changed.