New Google Product Promises Great Returns
(PRWEB) March 28, 2008 — Alex Goad, a well-known Internet marketing expert, launched Google Payload with great fanfare in November 2007. Alex is the author of Project Black Hat and co-author of the…
(PRWEB) March 28, 2008 — Alex Goad, a well-known Internet marketing expert, launched Google Payload with great fanfare in November 2007. Alex is the author of Project Black Hat and co-author of the…
This part, part 7, is really going to be about the process of advertising and the many routes you can take. The final 3 chapters will actually be about the most effective and popular means of getting traffic and sales.
Chapter 8 will mostly talk about blogging, Chapter 9 will talk about paid traffic, and finally Chapter 10 will cover the rest. Anyways, let me continue on with this part...
So now that you have your products, whether yours or affiliate products, you need to get traffic, signups and sales (hey, isn't that an Ewen Chia product?...). But seriously, that is the point of affiliate marketing.
Many people think that this is a really complicated process that takes tons and tons of time and effort or that it is overly complex. It really isn't. You just find a product (or products) for a niche. Then as you try to make sales, you will also build up an (e)mailing list. This way you will have repeat visitors, as well new customers.
So how to advertise and get all this stuff...
Well, advertising just means putting an ad in front of a group of people. That's it. But there's something that most gurus don't tell you, so that you want to waste your money over and over again...
And that is this: You have to stand out and be clever.
Marketing is all about standing out so that people see you in front of thousands of other affiliates. Affiliate marketing is getting tougher by the day because lists grow, products come out everyday, and the best stay on the top. Its tough work, but if your clever, you'll stand out.
Alright let's get into the processes!
Before I continue though let me clarify something:
Traffic is just people visiting a certain site that you lead it to. Signups is getting people on your mailing list with free items. Sales is the ultimate conversion, being the best of them all.
So in essence; traffic, which everyone seems to have trouble with, really is easy to get. Signups, are harder to get. Even if someone goes to your site, it doesn't mean they're going to sign up to your list for any reason. Sales of course, are the hardest to get. You may get twice as many (or more) signups than you will in sales. Why you ask? Because the product really has to be what they want, or it has to be a really good offer; that's why. People only buy what they think they need.
Let's get started...
Getting Traffic:
There is a simple formula that noone seems to know, that is the basis of traffic...
Traffic does not come on its own. Just you create a website or page, traffic doesn't just rollin on in; you have to get it yourself...
So what is this formula? Well, really easily put here it is:
More Sources for traffic, More Traffic total.
Did you catch that? Allow me to explain:
Say you have a new site, either about a new product you created or a product that you are an affiliate for. Now that you have your site, you'll need traffic to that site to get your signups and sales.
There are three major categories of traffic: Paid, Organic and exchange. That's not all, just the major ones. I digress...
It doesn't matter what methods you use for traffic, the more you use the better off you are. Just remember that.
That' enough rumbling on, let's move on.
Signups and optins
Building a list in marketing is one of THE MOST IMPORTANT things in marketing. Notice I said list, but I didn't necessarily say large list.
Yes having a big list is a good thing, but its more important to have a SEED list: a list that is actually interested in your products and services, rather than a large list of people who are just looking for free stuff.
How to get them
Well, there are 3 major ways to get signups and optins:
Squeeze pages, newsletter or product optins, and popups.
While these techniques are often intertwined, here are what they are in a nutshell:
Squeeze page: A page used only to gather signups for an email list.
Opt ins: These are usually dispersed around a page so that the reader has the option of signing up for something like a newsletter of free product/report.
Popups: I know we all hate them, but when you go to a salepage, it is a great way to increase signups.
Combining all these is really the best way to go, like I said earlier. More traffic = More Signups.
Sales
It doesn't get any better than the actual sale or affiliate sale of an item. To me their both great. Why? Because here the advantages of both:
With sales of your own products, you build up your "name" and your business.
With affiliate sales, you generally make a lot more money, but you don't build your own business.
So its good to continually make products, but affiliate for others in the mean time.
Hopefully you liked this post.
Affiliate Crash Course: Part 8 will be out soon.
Just click previous entry to go back to part 6.
That's it.
Once you have a hnadful of products, it's time to advertise!
Move on to Affiliate Crash Course Part: 7 - Begin Advertising
Click Here to go back to part 5.